Customer/Product Profitability Data Warehouse

Mortgage Customer & Product Profitability Management

VisiView^® provides analytics for every stage of the mortgage business life cycle. The areas covered are Broker Performance, Origination Quality, Channel Performance, Customer Profile, Product Recommendation Tracking, Post Close Error Management, Predatory Lending Compliance, Regulatory Compliance, Escrow Estimation, Prepayment Risk, Cross Selling , Escrow Float Management, Customer Profitability (Servicing), Product Profitability (Production), Delinquency Management, Foreclosure Referral, Loss Estimation and Tracking & REO Management.

Why VisiView^®

VisiView^® is not a retail banking data model augmented with minimal mortgage data. It is primarily a mortgage banking data model capable of benefiting from the retail analytics. In our experience one thing which separates the leaders form the pack is the commitment to understand their customers better and influence their profitable interaction with the organization. A successful business model is not just to acquire new customers – it is about perfecting the art of customer retention and growth. VisiView^® is the ultimate toolset to help you differentiate your service, manage customer attitude and win maximum wallet share of your mortgage customer.

Managing Customer Attitude & Retention

VisiView^® helps you manage the prepayment risk while enhancing the life time business value of a customer. Customers expect that you value their business. Servicing is not just a cost center. Servicing experience determines whether a customer will avail your HELOC facility. The trick is to determine if and when to make HELOC offer. Since you have all the relevant information about your customer it should be a Win-Win for you and your customer. For example, you could cross sell when customer calls or accesses your website. While customer is inquiring about the payment you could offer ELOC or ask about his/her 401K investment.

Mortgage servicing is all about “servicing a client” and you could differentiate your service by making the customers comfortable that you know enough about their interaction with your business and what their potential needs might be. VisiView^® can help you determine what new services or products are appropriate for a servicing customer and most profitable for your business. In brief VisiView^® can help you differentiate your services and positively influence customer’s attitude.

Managing Production Profitability

As the ReFi market cools the competition for originations is fierce. There are multiple channels and increased dependency on broker and intermediary partners. VisiView^® tracks production profitability by source of these profits. An important part of profits is the cost of production. VisiView^® can dimension both the origination margins and costs. For example, your origination channel might be performing optimally and providing you with decent margins. However, your operation to review and fund the loan might be costing more than it should.

Managing Servicing Profitability

Servicing is primarily about managing costs except servicing fees, escrow float and Investor Incentives for defaults management. VisiView^® uses a comprehensive model to track both the costs and revenue enhancement opportunities in line with RESPA regulation. Servicing System and other third party sources provide information on when and how often a customer contacts the servicer, payment history, changes in credit score etc. This allows richer understanding of sources of profitability. Further more, customer and financial institution interactions provide clues on how to improve service offerings to the most profitable customers. Similarly, a business could migrate customers from less profitable relationships to more profitable ones.

Managing production & Servicing Compliance

VisiView^® currently supports tools to report on predatory lending, HMDA, ARM Escrow, Patriot Act, TILA, RESPA, UCCC and various State specific compliance requirements. Please note that VisiView^® derives this data from its various products such as VisiLoanReview^®, VisiEscrow^®, VisiRelease^®, VisiREO^® etc. However, the information could also be mined from POS, LOS, Servicing System etc.

Supported Business Dimensions

VisiView^® supports a comprehensive 360° view of the mortgage customer. Currently supported dimensions are:

• Borrower: Age bracket, Income bracket, FICO, Marital Status, Debt ratios, Expense ratios
• Transaction History: Payments, Fees, Timings, Contacts by numbers and type
• Property: City, State, ZIP, County, MSA/Census tract, Value, Property developer, Property type
• Loan: Type, Program, Product, SCF/SCC, Payment Plan (Projected & Actual) …
• Investors: Investor, Remittance, Pools/MBS
• Origination: Channel, Branch, Seller, Servicer/Sub-Servicer, Underwriter

These dimensions are integrated such that you can analyze the following areas on-demand.

• Customer Retention/Value
  - CRM Trends
  - Customer Attitude/Profile Change Management
• Asset Capitalization
  - Price Value/Hedging
  - Interest rate risk
  - Buy/Sell/Hold
• Financial Performance Measurement
  - Product Profitability
  - Relationship Profitability
• Operational Performance
  - Cash Flow Management
  - Escrow Float Management
  - Pay-off Float Maximization
  - Broker/Correspondent Management
  - Delinquency Management
  - Defaults Loss Prediction & Tracking
  - REO Optimization
  - Regulatory Compliance

Reporting Framework

VisiView^® provides a complete range of summary and detailed reporting options. You can analyze and report on aggregate or loan level detail. VisiView^®’s open architecture allows for integration of any web based reporting tool. There are dozens of pre-designed reports which you could immediately put to use. The reports cover most of the areas listed above.

A Data Warehouse Your Team Can Use “NOW”

If your mortgage operations are part of a diversified bank and the bank has an ongoing data ware house project, you might not be getting the focus and results you need to run your operation optimally. It is often the case that a retail bank is more focused on retail clients and mortgage data integration is an after thought. Also a disproportionably huge effort is required to get data from LOS, Servicing System and Defaults Systems and as such it is often a difficult task to tackle. Enter VisiView^®. VisiView^® works with most LOS and Servicing Platforms out of the box. The reports are pre-built and the cost is affordable and offers robust ROI. The database fields naming conventions are familiar to the operation mangers. Our base systems could be up and running in weeks to provide immediate relief with the option to customize as needed.

Consistent Enterprise Performance Metrics

VisiView^® is designed to be used for every one in your organization; form Production and Loan Administration Chiefs to REO Supervisor. The organization uses same electronic data to analyze and benchmark their Projected Vs Actual performance. The access to data can be restricted on a need to know basis. The managers can roll supervisor level data and provide a 360° view of the operations to the management. This eliminates paper and helps collaborative reviews and actions.