Visionet Systems has an immediate need for a qualified Marketing Professional to join our growing global professional services team, headquartered in Cranbury, NJ. This person will work directly with the executive leadership and supported by an offshore marketing team. You will be leading the overall marketing strategy, working in close coordination with our sales team and leveraging on with our partners to capitalize on the market share.
*Must have experience working in Marketing for a Software Solutions Company (level below product).
- Bachelor’s Degree; and at least 4 – 5 years of relevant experience in technology and BPO industry
- Prior experience of working with IT or BPO company partnered with Microsoft or DemandWare, etc.
- Ignite growth and referrals through Influencers, thought leaders and happy customers
- To get the Subject Matter Experts on speaking circuit in the retail or mortgage industry
- To publish the Press Releases in relevant publications for retail, fashion, CPG and mortgage
- To leverage the relationships with principals to position Visionet as the preferred partner
- To position Visionet as a thought leader for retail and mortgage in local events and conferences
- Nurture relationship with principals and conduct co-marketing and co-branded activities
- Work with sales team and customers to obtain testimonials or video testimonials
- Create awareness of Business Values (of solutions and offerings) tailored to industry profiles, buyer personas and keywords that buyers want to listen
- Work with business leaders at Visionet to capture stories and publish success stories online
- Ensure crisp digital presence of Visionet on digital, social and conventional platforms
- Focus on demand generation activities and have a lead commit goal and pipeline for each campaign
- Information Technology and Services
- Marketing and Advertising
- Information Technology