Visionet Systems Inc. has developed a comprehensive campaign management and customer retention platform. The solution developed allows a lending operation to procure, complete and fund internal refinance originations. The purpose of this effort is to allow a mortgage banking operation to retain its portfolio while providing additional income to the bank. The Sales and Operations teams work with Secondary Marketing and the Investment Portfolio group to create Campaigns by identifying loans that are most likely to be refinanced, and offering a quick, inexpensive process to portfolio borrowers.
High Level Features:
The system can be implemented expeditiously and has shown dramatic results in customer retention and cost reduction while delivering value and satisfaction to the borrower.
Campaign Management System Component
Campaign Operations for Mortgage Banking Institutions form the backbone of the marketing and sales efforts and act as the main source of creating new business opportunities. The aim of Visionet’s Campaign Management System component within VisiRetention® is to automate the Mortgage Marketing process including the Portfolio Population/Refresh, Campaign Preparation and Analysis, Campaign Execution, and Reporting using a workflow based solution.
Automated Workflow Management significantly improves speed and accuracy of campaigning operations and provides a higher level of visibility and management control.
The Campaign Management System module in VisiRetention® provides the marketing staff with a user friendly interface to enter data directly into the central system in which all the campaign related data is generated and maintained ensuring that the information remains up-to-date.
Leveraging Workflow Automation, our solution provides flexibility in conducting campaign analysis, preparation and execution. The solution also provides a number of MIS reports and features automated generation of e-mail notifications along with escalation of tasks, resulting in improved process efficiency.
Mortgage Banking Institutions require a comprehensive, flexible and scalable Campaign Management System that integrates well with their other existing systems. Visionet’s Campaign Management System provides the capability for automated Workflow Management that allows users to complete their tasks in an efficient and timely fashion (This is stated already 3 paragraphs above).
The existing system/processes within most mortgage banking institutions are based mainly on manual processes and work sheets, and require significant manual effort, causing excessive delays in the execution, marketing the campaigns, audit trail, and in-depth reporting. This results in delays in critical decision making processes and planning.
Some of the major drawbacks of the typical system/process include the following:
Visionet’s Campaign Management System eliminates the dependence on ad hoc procedures currently used by most mortgage banks, and makes the data available for business critical reporting. This system also provides the structured database for convenient generation of reports to be used for analytical decisions and planning.
Guiding Principles of the Mortgage Business
Guiding Principles of Our Technology
Proactive ReFi Campaign
Working with Visionet has been instrumental in allowing us to innovate and provide better overall customer experience throughout our website. Their thought leadership, broad technical capabilities, and extensive portfolio allows us to engage with them on many different projects.
Director of Ecommerce
Dooney & Bourke
Visionet came in with key domain understanding of our business and in short order helped us craft a reporting structure on time and in budget. We value their expertise and partnership to our company
Mr. Stuart Werner
We had changed our e-commerce platforms several times but still struggled to find the right platform to meet our growing business demands. We needed the new Demandware platform to be implemented before the holiday season, and I’m thrilled that Visionet Systems was able to deliver against a tight deadline.
VP Marketing & e-Commerce Operations
Working with Visionet’s team had been a great experience allowing us to leverage on their wealth of experience. We are now well-enabled to offer exhibitors an enriched ordering experience through quick and easy-to-use functionality and enhanced functions
Mrs. Trish Webb
VP, Application Development